Tag: dental writer

Google Plus Your World and Dental Marketing

A new year, in this generation, brings changes from Google, along with a landslide of projections about marketing trends. Last year, while Jill and I were at the Chicago Midwinter, Google rolled out Panda. This bulk of changes to Google’s algorithm prioritized original text, which only proved that MDPM’s approach to Internet marketing is on… Read more »

Social Networking for Dentists Made Easy!

You’ve heard about using Facebook for your dental office. You may have attended a seminar about social networking or read books on the subject. Perhaps you want to Tweet, post, blog, comment, and update, but you just don’t have time. How can you reap the benefits of social networking without squeezing time from your already… Read more »

The Original Dental Ghost Blogger

When it comes to quality, oftentimes the original is your best bet. For instance, the carbonated beverages aisle of the grocery store boast brands like Kountry Mist, Citrus Drop, and Mountain Rush, but it was 7 Up that broke into the soda pop market with a lemon-lime soda in 1929. Other name brands, Mountain Dew… Read more »

When Can a Dentist Recycle Blog Topics?

If your dental practice blog has been up for over a year, or if you make daily posts, you might be thinking about revisiting some topics. As a rule of thumb, I recommend that you wait at least 90 days before introducing a topic again. In addition to this advice, I believe you should tweak… Read more »

Answers to Questions About Dentists Emails

G-Mail has a new look this week (you can opt in if on the bottom right), and if the business themes doesn’t make you nuts, there are some great ones to choose from. But all that aside, I want to answer a few questions about email for a dentist’s office. Email is essential in business… Read more »

Entrepreneur Magazine Article Claims Content is King of Marketing

Finally! A reputable, well known source outside of Google is telling businesses that content marketing is king. In Mikal E. Belicove’s Entrepreneur Magazine blog post, “Why Content is King,” we learn about a report that surveyed 400 marketing pros to find that “twice as many B2B (business to business) marketers employ content marketing as they… Read more »

No Time for Facebook! Show Me the Money!

More and more, I’m seeing mixed reviews about social media in the business world. Just this morning on LinkedIn, two of the top articles are: “18 Minutes a Day to Social Media Time Management” and “Stop Wasting Time on Social Media.” As a dentist, you run a business (which is a full-time job within itself),… Read more »

Dentist Marketing Tools: Groupon vs Facebook vs Twitter vs Blogging

When you’re looking for ways to market your dental practice, you probably turn to new trends that appear to be working, ie: Facebook, Twitter, Groupon, and blogs, for example. The problem is, many small business owners – dentists included – are quick to try marketing strategies before knowing if they will produce more business and… Read more »

What is a Dentist’s Office Tagline?

Have you been asked by a newspaper or graphic designer, what’s your tagline? Did you have an answer? Do you even know what a tagline is? Here are the basics. A tagline is a short phrase used in conjunction with a company’s logo. The purpose of a tagline is to expand the brand and leave … Read more »