Tag: dentist marketing

Social Networking for Dentists Made Easy!

You’ve heard about using Facebook for your dental office. You may have attended a seminar about social networking or read books on the subject. Perhaps you want to Tweet, post, blog, comment, and update, but you just don’t have time. How can you reap the benefits of social networking without squeezing time from your already… Read more »

Tracking ROI for Websites, Blogs, and Print Marketing

Return on investment, or ROI, is the bottom line of any marketing tool. What do you get out of the time, money, and talent you invest? Are you just taking a gamble with every new marketing venture? In the past, tracking ROI was difficult, and this holds true in print marketing today. Internet marketing, however,… Read more »

Every Minute, Every Day

Over the holidays, I found an enlightening infographic on LikedIn. The image, from Business Insider, says (among other things), that… 70+ domains are registered every minute 600+ new videos are uploaded to YouTube every minute 1500+ blog posts are published every minute 60+ new blog sites go up every minute 168 million emails are sent… Read more »

Dear Dentist, Don’t Do This with Your QR Code!

Here on the MDPM blog, we’ve discussed QR codes: what they are, how to use them, how to get one. Over the past year, you may have noticed QR codes on a variety of items. Macy’s holiday commercial featured a red, star-shaped QR code. I’ve also noticed the little squares on everything from softball bats… Read more »

90-Day Dental Marketing Plans

You can do anything for 90 days if you set your mind to it, and sticking with 90-day plans can add up to significant long-term benefits. Take, for instance, a diet. If you stick with a low-carb, low-sugar diet and increase your exercise for 90 days, you will lose weight and become stronger. How about… Read more »

Keyword Stuffing Can Kill Your Rankings

Black Hat Tactics As with anything in life, there are ways to cheat when it comes to SEO. For instance, you could hide keywords in your website by making the text the same color as the background. You could pay for links to your website from content that’s really irrelevant – just so you get… Read more »

How One Dentist Doubled Her Website Traffic

A study by HubSpot tells us that businesses with active blogs get 55% more website traffic, 434% more indexed pages, and 97% more inbound links than those without blogs. The study is based on 1531 HubSpot customers, of whom 795 blog and 736 do not blog. These statistics make great headlines for marketers to attract… Read more »

We’re Thankful for YOU!

Enjoy this holiday with your family — or by yourself! As you rest and play, we’re hard at work making your online marketing better. MDPM has many improvements and extra benefits for you in 2012. Why? Because you deserve our best, and we’re always working harder to reach that elusive best!

Google AdWords Express FAQs

Dentists often ask me about Google AdWords. This week alone, we’ve fielded at least three questions, and it’s only Wednesday. I also received a $100 AdWords Express coupon in the mail. AdWords isn’t new, but I wondered what the Express signifies. So now, in addition to clients asking me questions about AdWords, I had a… Read more »