Tag: dentist marketing

Google Places/Google Maps Rankings for Dentists

Since 2004, Google has had maps (Google Maps listings) on their search engine results pages (SERPs). In 2005, the service was beefed up and called Google Local. In 2010, the service received more beef and today, supposedly, companies with “the best” Google Places rankings are those that have a strong web presence, a completed profile,… Read more »

Dentist Bios: Professional vs. Personal

Dentists often ask me if adding team bios to a website is important. The best answer is, if you don’t have high turnaround and you’re willing to allow a little personality into your bio pages, it’s absolutely a good idea. Why You Need Dental Website Bios The “about” page of a dentist’s website is the… Read more »

Dentist Marketing Piece by Piece

Part 4: OFF THE WEBSITE PATH You can have a website, blogsite, and multiple microsites, and each can be well optimized, but you also need to be featured on other sources. You probably have a page at Google Places and HealthGrades waiting to be claimed by you. The following websites offer free profiles, and I’ve… Read more »

Entrepreneur Magazine Article Claims Content is King of Marketing

Finally! A reputable, well known source outside of Google is telling businesses that content marketing is king. In Mikal E. Belicove’s Entrepreneur Magazine blog post, “Why Content is King,” we learn about a report that surveyed 400 marketing pros to find that “twice as many B2B (business to business) marketers employ content marketing as they… Read more »

Dentist Marketing SEO Piece by Piece

Part 2: METADATA for DENTISTS This is part two in our series on dental marketing SEO. Another important factor is metadata, thought it’s not quite as important as dental website content and blogs. There are three primary components to metadata: title tag, description, and keywords. You’ll hear some techies say that keywords are not important,… Read more »

End of Year Dental Benefits Letter

Most of the dentists I work with would love to be free of insurance for the rest of their careers, and rightfully so. However, in this economy, it’s prudent for some dentists to accept insurance. If you’re one of these practices, you need to remind all of your current patients to take advantage of their… Read more »

No Time for Facebook! Show Me the Money!

More and more, I’m seeing mixed reviews about social media in the business world. Just this morning on LinkedIn, two of the top articles are: “18 Minutes a Day to Social Media Time Management” and “Stop Wasting Time on Social Media.” As a dentist, you run a business (which is a full-time job within itself),… Read more »

What is a Dentist’s Office Tagline?

Have you been asked by a newspaper or graphic designer, what’s your tagline? Did you have an answer? Do you even know what a tagline is? Here are the basics. A tagline is a short phrase used in conjunction with a company’s logo. The purpose of a tagline is to expand the brand and leave … Read more »

A Dentist’s Website is Not a Commercial

What Should a Dentist’s Website Be? Dentists have not always had the privilege (or pain) of marketing. Just a few decades ago, dentists were allowed the opportunity to advertise in the Yellow Pages. Times have changed, and that’s an understatement. You know that you need a website, but what is a website? What will it… Read more »

SEO for Dentists Ain’t Rocket Surgery

Eight Secrets to SEO Success Many techies take great pride in making people feel stupid. Well, I’ve never enjoyed feeling like an idiot, and I suspect that my current and future client dentists feel the same. I did not start my career as a technological guru; I am not a self-proclaimed Internet maven. I’m a… Read more »