In 1979, McDonalds rolled out an innovation that revolutionized marketing in the fast food industry: the Happy Meal. St.Louis regional advertising manager, Dick Brams, dreamed up the gimmick in 1977. Since then, the Happy Meal has become iconic across the globe, and some connoisseurs are serious Happy Meal toy collectors. There is no denying, the… Read more »
Tag: dentist marketing
Where is a dentist supposed to go for professional web design? You could turn to a company that specializes in small business web design, but you really need experts who understand the American Dental Association’s and your state dental board’s dental marketing guidelines. You also need writers who understand dentistry: technology, research, and procedures. Furthermore,… Read more »
On your website, add a page just for moms. Provide printable brushing and flossing charts, tooth development charts, tips and color sheets that mothers can use to educate their children and promote healthy oral homecare habits. Round out this page’s impact by including links to women’s health websites. You might even encourage your female patients to submit recipes for this area of your website.
Dental marketing is an ever-changing industry. To accommodate our client dentists with innovative tools that effectively promote dentistry on the Internet, MDPM has developed custom dental videos, focused on marketing, rather than patient education.
Put the QR code in your office on the wall, on your signage, on direct mail pieces, in articles and advertisements, or even on stickers to put anywhere you like. When people come across the code, if they’re curious and tech-savvy, they’ll scan the code and be directed to your website.
Each year, your dental practice evolves. Your skills improve; the technology, products, and procedures you offer patients evolve; your staff either gains more experience or moves on, and you bring in new team members. Your dental website is the most important part of your marketing efforts. Without a great website, you can’t capture the attention and interest of the patients you want to serve.
Don’t stress out over an ineffective website and blog. Instead, call Modern Dental Practice Marketing at 972-781-8861, or email us at [email protected] You can also subscribe to this blog in the right sidebar. We send out tips multiple times each week.
Since 2009 or before, Google has shown concern over how to make their SERPs legitimate. With top-ranking companies pushing out tons of irrelevant, poorly written, and non-factual content daily, Google had a big job. MDPM was ahead of the curve, though. We followed Google’s rules, and it has paid off four our clients.
Having been in dental marketing for years, I know that most dentists don’t have the staff or time to invest in an all-out social media marketing campaign. I do think, however, there are a few things your front office person can do to get your office engaged on Facebook. You can even hire your teenage daughter to do these things. Seriously, $10 an hour, 5 hours a week – not much of an investment. The return will show up, most likely, in patients being more loyal to you, giving you free word-of-mouth referrals, and remembering to keep up with recall visits and follow up with treatment. Why? Because you’ll be engaged, showing that you care!
When you get mail from a registry domain service claiming your domain name is expiring, throw it in the fireplace and strike a match. There is one particular scoundrel of a company that’s well known for scaring people into sending checks to reserve domain names that aren’t actually expiring.