Some dentists are under the misconception that Internet marketing is optional in a dental practice marketing plan. The fact is, based on what we know about Americans, a dental practice’s website should be the center of a marketing plan and a hub for potential patients to find all the information they require to make a… Read more »
Tag: dentist social networking
Most dental practices don’t have a Facebook business page, but they should. I certainly don’t believe that a Facebook page will bring a dentist many new patients, but managing a professional page on the most popular social networking site has benefits. One, you’ll look like you’re tech savvy. You may have CEREC, DIAGNOdent, and dental… Read more »
A new year, in this generation, brings changes from Google, along with a landslide of projections about marketing trends. Last year, while Jill and I were at the Chicago Midwinter, Google rolled out Panda. This bulk of changes to Google’s algorithm prioritized original text, which only proved that MDPM’s approach to Internet marketing is on… Read more »
This article is published in Med Monthly Magazine, Sept. 2011. You may have noticed +1 icons in Google’s search results or on the websites you frequent. What does that little icon represent, and what relevance does it have to your life? What is Google+? Google+ is Google’s most recent attempt at a social network. Before… Read more »
Modern Dental Practice Marketing is growing and evolving. Many of our clients have asked for very custom dental marketing packages, and we’ve recently expanded our services to include custom videos, search engine optimization and reporting, email and print newsletters, branding identity, and even completely custom copywriting and print projects. Here’s a rundown of what MDPM can do for your dental practice:
Today I hosted a webinar on marketing cosmetic dentistry, and we covered five of the YOU CAN’T AVOID THIS AND SUCCEED things that dentist must do for successful Internet marketing. Here they are, in order of importance: 1. Custom Website – and keep it up to date 2. Custom Blog Site – and post regularly… Read more »
You know Facebook. You know how to play Marco Polo in the swimming pool. So using Facebook Places will be a cinch.
The most common comment I hear about Facebook Places is, “Why on earth would I want to do that?” Because Marco Polo and tag are fun, especially at work. Check it out:
Why do you think blogs and social networking (Facebook, Twitter, LinkedIn) are so popular? Because they are web platforms that facilitate personal communication, and people love “personal.” Web marketing is a tool you can use to enhance relationships with your current patients, establish personal relationships with potential patients, network on a personal level with people who have similar interests (same community, professionals, hobbies).
Become a fan of The Business Book Club with Mod Mark on Facebook. There, you’ll find other professionals reviewing, commenting, and sharing ideas about Un Marketing and other business books. Be sure to look at the Discussion pages to comment on other books and concepts. The purpose of The Business Book Club with Mod Mark is to bring together small business owners, including dentists like you, who want to network and learn more about marketing for success.
We’re often asked if we’ll do projects for businesses outside of dentistry. The answer is: Heck Yes! Take a peek at our portfolio, and you’ll see that half of MDPM’s clients aren’t dentists at all. While we specialize in dental content because of our experience in the industry, our clients’ businesses range from home improvement… Read more »