Has MDPM lost weight? New haircut? Nope. We’ve added the Google +1 widget to our sidebar! Everyone seems interested in Google+ since its launch a few weeks ago. In fact, just yesterday, MedMonthly asked me to write an article on the new social network. (Stay tuned for the article with all the juicy details.) Just… Read more »
Tag: dentists social networking
A few months ago, a dentist called us, and we set up a blog to complement his existing website. Now that the blog is up and rolling, he wants to know how people will get to his information. Are blog posts emailed to his patients? Can visitors subscribe? What does a blog do for his… Read more »
So let’s assume, you know exactly whom you want to serve. Your location, hours, and services are perfect for your target audience. If you’re sure about who you want to market to, learn what makes them happy (questions above). Then, and only then, you can move on to the next step, which is where we started with this post: What do your target patients want?
The Facebook movie, The Social Network, will be in theaters this October. America Has Talent is doing a show on the best of YouTube. Tosh.0 has almost 1.5 million Facebook fans. Half of all Americans use Facebook. Listen, Doc, I don’t want to bring you down, but if you don’t see that social networking is… Read more »
What do you do for dental advertising? Direct mail? Local magazines? Newspaper? Advertising is the impersonal approach to promoting your business. What do you do for dental marketing? Do you have a brand? Website? Social networking? Blog? Marketing is a developed, well implemented plan that brings your business together with patients for the benefit of… Read more »
The real value of the Modern Dental Practice Marketing Program is in its diversity. Online and in your community, we’ll build a brand and reputation that will keep your name—or your practice name–on the tip of everyone’s tongue.
So when the PTA mom gets asked, “Who’s your family dentist?” the response will include a half-hour description of your last costume party…or teeth whitening party…or high school mascot skit…or awesome website…or interesting, funny blog posts…or special new patient offer…and so on and so on.
Is your marketing plan based on a monkey-see, monkey-do philosophy? Do you hear about things like Facebook, blogs, and branding, and think, Wow. I really need to get in on that! In truth, you do need to get in on it. But copying the marketing tactics of other dental practices won’t get you to the… Read more »