Tag: seo for dentists

Social Media vs. SEO

Myth: Social media and search engine optimization don’t play well with each other. Reality: The whole is greater than the sum of their parts. Believe it or not, there was a time when word of mouth—in the most literal sense of the expression–was the best way to generate referrals from patients. Co-workers, family members, and… Read more »

Quick Lesson about Keywords

You may already know that keywords are words or phrases you type into a search engine in an effort to find specific information. If you want a home builder, you might type “custom homes Dallas” or “log homes Virginia.” The words in quotations are keyword phrases. A log home builder in Virginia who has optimized… Read more »

Indian-Based SEOs and Your Dentistry Website

Do Indians Do It Better? Everyone who owns a website receives emails about bigger, better, and cheaper search engine optimization. I’ve run a successful dental website company for years, and every single day I get emails about how “Mark” or “Sally” can make my website rank higher on Google because of their highly successful technical… Read more »

What Dentist Website SEO and Dieting Have in Common

Composing Original Text is Hard Work The majority of dieters give up because dieting is hard work. It takes discipline, effort, and dedication. Quick weight-loss systems claim to work for everyone and promise to keep the weight off, but in the long run, most fail. Similarly, many dental marketing companies look for an easy out… Read more »

5 Secrets to Best Dentist Website SEO

Today, I watched a video about how SEO grows over time. It’s true. We know that organic SEO is better than paid search: 70% of web users don’t click on PPC ads, like Adwords on Google, and when you stop funding your PPC account, your ads go away. With organic search, once your dentist website… Read more »

Dental Marketing, the Human Approach

I’m often asked what makes MDPM Consulting different from other dental website companies. A comparison isn’t apples to apples, that’s for sure. Here are just a few points to answer that question: 1. We don’t rely on automated systems to generate SEO data. We pull the data and a human analyzes it, based on Google’s… Read more »

Google Says Organic More Important than Paid Ads

Though Google is hot to trot to sell Google Adwords, the company recently provided information that shows, organic SEO is second only to direct referrals (like word of mouth), when it comes to making a purchase decision. Google released some new information on Think Insights called “The Customer Journey to Online Purchase,” and while dentistry… Read more »

Strategic Website Pages Boost Website Rankings for Dentists

When considering your dental practice’s SEO strategy, you’ll first want to select keyword phrases. These terms should be the words that you believe your potential patients will type into Google when searching for a dentist like you, with the services and experience you offer. As a dentist, not an SEO strategist, you may not know… Read more »

Dentist Guest Blogs & SEO Booster

Have you heard about guest blogs and backlinks? Both are great for SEO. Here’s the scoop: Backlinks: The best backlinks for search engine optimization (SEO) are hyperlinks to your dental website from another dental-related website…or blog. Guest Blogs: Guest blogs are blogs written by a friend or expert, then posted on your blog. The most… Read more »

Search Engine Optimization Imperative for Dentists

A recent study by MerchantCircle/Reply.com surveyed 2500 small business and found that if owners could invest in just one type of marketing, it would be SEO. To dentists in private practice, this study sheds light on where to spend marketing dollars in 2012. The Statistics In the survey, nearly one-third of responding small business owners… Read more »