Before you invest in a blog for your dental practice, you need to understand why blogs are important to Internet marketing. Blogs feature original content, which Google likes. Blogs are considered news by Google, and news takes priority when it comes to content, per Google. Dental blogs include links to a doctor’s main website, and… Read more »
Tag: website for dentists
I often write about the importance of having multiple websites. It’s time that I show you. These doctors have a primary website and blog, and either a microsite, secondary website, or additional blog. Their primary websites represent all that their dental practice offers, from services to mission statement to team members to patient education. Additional… Read more »
Yes, for a brief time, I was a Brownie. One of the Girl Scout songs that still plays in my mind has the lyrics: Make new friends, but keep the old. One is silver, and the other’s gold. Corny, huh? I know. But when I was thinking about an email conversation I had with a… Read more »
Whether you have a high-end custom website, a template site, or a WordPress blog website, you should consider why you’ve pursued online marketing. The goal, for most dentists, is to have a website that represents their practice online — because marketing on the Internet is a necessary, effective, and wise investment. The ultimate goal is to increase profitability, either by attracting a more targeted audience of patients or by increasing the number of patients in the practice.