Have you ever heard the term “customer marketing”? Too often, a business or practice can become so focused on attracting new patients that they don’t pay attention to their current patient base. However, sometimes the best way to attract new leads is to focus more on your current patients. A customer marketing approach can offer a number of benefits for your dental practice.
What Is Customer Marketing?
Simply put, customer marketing focuses on retaining the current patients you have. After all, a satisfied clientele is the greatest marketing team you could ask for. Instead of relying solely on advertisements, email blasts, and social media outreach, your patients will tell their friends and family, firsthand, about the great experience they had at your practice. What makes you try a certain business, a slick advertisement or a recommendation from someone you know and trust?
How Does This Impact My Practice?
The Harvard Business Review recently published a study from Bain and Company that showed that increasing your client retention rate by just 5 percent can translate into a profit increase of anywhere between 25 percent and 90 percent. By offering newer technologies, treatments, and new staff members, you can improve retention rates. In addition, retention is also cost-effective. The money needed to obtain new clients is often up to 25 times more expensive than the cost of keeping your current clients.
We Can Help!
Not sure where to start with client retention? We can help! Our marketing team understands that there is no one-size-fits-all strategy. Every practice is different, and at every practice what patients look for will be different. We will work with you to create a custom marketing plan, one tailored to your team and to the people in your community. If you have any questions, please don’t hesitate to contact our team today.
Do you have questions about customer marketing? Looking for new ways to reach your current patients? We can help! Send MDPM an email at: [email protected], or give us a call at 972-781-8861. Talk to MDPM Consulting today!