The Big Secret About SEO

Jill and I have run across companies that literally charge $200-$1500 per month for SEO. In most cases, this fee covers one-time website optimization and periodic reports that show how the website has moved up Google’s SERPs. (One company actually charges hundreds of dollars per month and a big setup fee to list a dentist on one — yes one — little directory.) Little if anything is done on a monthly basis to warrant the exorbitant fees. It’s my experience that companies “monitor the site monthly,” but what does that mean? I’ll tell you. It means automatically generated reports are compiled. Rarely are monthly updates made to an optimized website. If they are, they’re worthless unless they involve well written, well optimized text.

So what’s the big secret?
When it comes to SEO,
dentists are being overcharged and under served.

Here are the facts…

Google owns 65% of the market share for search engines, with Bing and Yahoo battling it out for the remaining portion. If a website is built so that search engines can read the text, the domain name is good, backlinks exist (links from other sites to your site), and the content is updated regularly, it will always do well on Google. If you do well on Google and your site is submitted to Yahoo and Bing, you’ll do well all the way around.

The days of meta tags are over, and original,
SEO content fuels a website’s search engine results pages (SERPs) ranking.

I recently read a report from a dental website company that reflected one year of SEO service for a family dentist. The report showed a 3/10 Google Page Rank.

MDPM put up a site 3 months ago, and it already has a 2/10 rank.

The report showed that the dentist ranked high, on either Google Maps or the organic SERPs listing, for a number of terms. Sounds good, right? Not necessarily. The terms were limited to the dentist’s town that has a population of around 5000. A town just 12 miles away has a population of 277,000. The SEO company is not optimizing for that town, though. Neither are they optimizing for specific procedures, like porcelain veneers or dental implants. Instead, the dentist’s website is optimized for 10 general terms for the small town. Example: cosmetic dentist town name

Furthermore, this dentist’s website has library articles – text that appears on multiple dentists’ websites.

Google Does Not Like Duplicate Content!

Any SEO company that uses library articles is out of their mind. Google spells out what it wants. To do their clients justice, SEO companies have to keep on top of Google’s initiatives and alter their strategies accordingly.

Here’s a checklist of what should be done with the dentist’s website described above:

  • Blog weekly (at a minimum) about all types of services
  • Expand keyword list to other services and terms
  • Mention surrounding cities where patients live
  • Replace website articles with original content
  • Include links between website and blog throughout text on both
  • Update website text quarterly (do not overhaul text)
  • Get involved with blog commenting, and include backlinks

This is just a springboard. Doing these things will help a website move up the Google SERPs and remain on top long term. Anything less is a half-hearted attempt at SEO.

If you’d like to learn more about affordable, highly effective search engine optimization, call Modern Dental Practice Marketing today at 972-781-8861. Jill will be happy to answer your questions and provide affordable solutions to your SEO woes.