You’ve probably heard that reviews are essential for a good marketing strategy. After all, what do you look at first before visiting a restaurant or business? Often, practice owners feel tempted to have their staff stuff their Google My Business page and Facebook page with fake reviews, or a less-than-reputable company may offer to do so for them. We urge you to resistant the temptation and avoid creating fake reviews!
You Could Be Caught
Google’s bots are trained to spot signs of a fake review, and people are often surprised that they can be caught. When this happens, your website can be penalized, which can have a negative impact on your overall SERP ranking. Why risk it at all? As we will discuss further on in this blog, there are plenty of simple ways to encourage organic and legitimate reviews.
Have you ever looked at the online reviews and found them to be…well, a little TOO glowing, a little TOO specific? Yeah, we don’t need algorithms to spot fake reviews and stuffing your accounts with them can cause people to avoid your services. After all, if you have to fake them, something must be wrong, right? That’s the exact reasoning many people will have, so again, don’t risk it!
Encourage Genuine Reviews!
How do you convince people to leave their thoughts on their experience at your office? Well, ask! You may be surprised at how many people will be willing to leave a positive review on Facebook or your Google page simply because a staff member asked as the patient was checking out. We’ve also had great success with our “Have a Cup of Coffee on Us” campaign. We provide you with a little sign for your front office that says patients can receive a $5 Starbucks card in exchange for a review. We’ve found people tend to prefer smaller, but guaranteed rewards, in lieu of bigger prizes one might find in a raffle or drawing.
Do you have questions about garnering positive reviews of your practice? Looking for new ways to help your practice grow? Then contact us today and let us help! Send an email to MDPM Consulting at [email protected], or give us a call at 972-781-8861!