The Dentist’s Weekend Warrior Marketing Tip

Friday Night Lights

With the start of school, so starts the high school and college football season.  This provides an excellent opportunity for you to use your blog to attract members of your community to become regular readers.  In addition to providing valuable and educational information regarding dental health, your blog is a way to let your community know what is going on.  In short, you can act as their online local newspaper.

Here are some ideas to get started with your community posts:

  • Post the season football schedules for the local high schools and colleges.
  • Have a Monday morning blog discussing the highlights of the previous game.  (You may even have a patient or staff member who would love to pen this article.)
  • Highlight a team or individual that receives an award or other type of recognition.  If any of them are your patients, be sure to mention that as well.
  • You can follow any sport or academic event, not just football.  Don’t forget cheerleading, basketball, performing arts and, of course, the glee club!

Providing community event information is not just limited to sports, so keep eyes open for other events in your town.   Events at the local art museum, community theater, zoo or parks make for interesting posts.   Take feedback from you staff and patients, and encourage them to let you know when a significant event is coming up.  Using actual photos will liven up your blog.  You will find that your hits will grow as you integrate community news into your blog.