The Dentist’s Weekend Warrior Marketing Tip

Be a mad scientist!

Want to make your office not just kid friendly, but a place your patients go to for science education?  Then all you have to do is set up a small “science experiment lab” in the corner of your waiting room or any area that you are not using right now. You can have various displays showing how teeth break down when exposed to different food and liquids, the impact of trauma and other issues that affect our teeth.  You can also have experiments that compare the effect of different products for removing stains and compare toothpastes and mouthwashes.

To promote you new lab you can do the following:

  • Send out a press release to the local media.
  • Write a blog about your science lab and invite parents and educators to bring their kids in to see it.
  • Contact the local schools and offer to come in and speak to their students about the science of tooth decay and dental hygiene.
  • On your website, offer a resource page for students participating in science fairs. You can include information about the amount of sugar and acidity of various liquids and how they might impact teeth. You can include a list of suggestions for science fair projects that relate to dentistry.
  • Make a video of you conducting an actual experiment. You can get the procedural guidelines for science fairs from your local school and use the same format for your experiment. You can have this video playing in your lab for your patients to watch while they are waiting.
  • Ask students to submit a video of their science fair projects. You can also use these videos on your website and in your lab area.
  • Be sure to recognize any of your patients that win an award in their schools science fair.

Not only is this a great way to help educate your patients, but you may just find and release that mad scientist hidden inside you!

–          Jill Nastasia