When creating an online marketing strategy, many dentists and dental professionals have a singular focus: attract new patients. While leads and new patients are essential for a practice’s growth, you shouldn’t neglect your current patients. After all, current patients will return for checkups and care, and will also refer friends and family! You need to maintain a serious focus on maintenance marketing, which means nurturing a connection to your current patients.
Keep in Contact
You know your current patients, you’ve helped them enjoy better oral health and formed a relationship. Why would you ignore this in favor of a single-minded focus on new patients? Remember, your patients always have options and you’re rarely the only dental practice in town. You should remind them about your service and the treatments you can provide. Keep an active social media presence, send out newsletters, and remind them during their visits that they can schedule their next one before they leave the office.
Ask for Referrals
Another benefit your patients offer? Word of mouth. Your current patients are the best source of new business. Don’t be afraid to ask for referrals, if you’ve provided excellent care for patients, then they won’t hesitate to recommend you to a friend or family member. After all, how many times have you seen someone on your personal social media pages post a status asking for a new restaurant to try or even a dentist to visit? People trust word of mouth!
We can Help!
Did you know that MDPM Consulting offers a maintenance marketing plan? Our plan includes newsletters and other strategies to keep your current patient base and encourage them to refer others to your office. We’re also providing a free consultation to see what aspects of your marketing plan should change to improve SEO in 2018. For clients and non-clients alike, this promotion is free and includes a free list f action items!
Do you have questions about maintenance marketing? Looking for new ways to help your practice grow? Then contact us today and let us help! Send an email to MDPM Consulting at [email protected], or give us a call at 972-781-8861!