The Importance Of Understanding The Search Results Page

Using Google and other search engines is simple enough, right? All you have to do is enter text based on the information you want, and you can find a list of links that can help you. When it comes to your online marketing needs, you need to be aware that search engines now provide far more detail than just relevant links. You can see site page excerpts, contact information for businesses, and previews of keywords relevant to your search. When your site is set up to communicate effectively with search engines like Google, you can see to it that relevant information is available to people from an SERP (Search Engine Results Page) where your site link can be found. In addition to helping you raise your SEO and become easier to find, we can help you by making sure that information you want shared is available on SERPs.

Why Should You Care About The Look Of Your Links On SERPs?

The look of your links on Google and other sites can convince people that you have the information they want. If other practices in your area only show up as a link, while you have keywords, brief descriptions of page content, and other helpful details, your site can appear more useful. You can even make sure people find your address and phone number without having to click on your link! This may not add to your site visits, but it can bring you new patients, the ultimate goal of promoting yourself online.

What You Share In Search Results Can Be Important

If you go to Google with a question, or a need, you can grow frustrated by finding links to sites that do not actually offer you the help you require. You can make sure people know what to expect from your site by giving them relevant details. With that said, you also need to make sure links associated with your practice are not giving people old or incorrect information. This can occur if you still have active sites that list an old phone number, or address, which can lead to confusion.

Better SEO Can Be About More Than Just What You Have On Your Website…

…Though, to be sure, what you have on your website is certainly important! We can help you make sure that your site is well represented with an attractive and modern website, as well as quality site content. We also take care of technical matters, so that your site communicates effectively with Google!

MDPM Consulting Can Help You Show More Useful Information On SERPs

MDPM Consulting is ready to help you reach potential patients with your website, and with your presence on SERPS! For more information, please use the contact information below to reach us!

Are your links sharing the right information on Google? Contact us today and let us help you! Email MDPM Consulting at [email protected], or call us at 972-781-8861.