Every day, we help hundreds of dentists distribute their message to potential patients via Google, Bing, Yahoo, Facebook, and other channels. While we love providing one-on-one service to our private dentists, we also value the relationships we have with dental consultants.
Like dental practices, every dental consulting firm is different. You have your own unique selling proposition and philosophy. However, even the most innovative consultants are like the others in one way: you want to get your dentists new patients. You know, too, that marketing in today’s world hinges on a solid and effective Internet strategy.
For dentists, we provide custom websites, blog sites, and microsites. Each of our products has unique content, written by dental copywriters for both patients (humans) and search engines (robots). We don’t just create a blog and train the dentist to post. Dentists perform dentistry, they don’t have time to write. So, MDPM’s content managers ghostwrite blogs, optimize them for search, then post them on our clients’ blog sites and perform regular maintenance (posting to Facebook, comment moderation, etc.)
Content is truly king when it comes to online marketing. Here’s why…
Google owns 65% of the market share for search engines, and Google says*:
- “Provide high-quality content on your pages, especially your homepage. This is the single most important thing to do.”
- “..low-quality content on some parts of a website can impact the whole site’s rankings…”
- “Does the site have duplicate, overlapping, or redundant articles on the same or similar topics with slightly different keyword variations?”
Everything we write at MDPM is original. We don’t use stock content – because Google says don’t use stock content. And, do you know what? Our clients love us!
For dental consultants, we can coordinate the details of projects with you or your client, depending on your preferences. Then we’ll send you weekly updates so that you know exactly where your clients stand, during development and afterward.
We use Google Anlaytics to track website and blog statistics, and we’ll show you how to interpret the data if you’re interested. The bottom line is, we will be here weekdays and weekends to answer questions for you and your clients. Don’t know what a QR code is? Don’t know how to leverage Google Places? Need new ideas for a marketing campaign? Just call MDPM!
Modern Dental Practice Marketing serves dentists in the US and abroad by providing beautiful websites and blogs, in addition to eloquent and effective copywriting. Call today if you’d like to discuss your clients’ Internet marketing program. We answer our phone (972-781-8861), and we’d love to hear from you. We also answer email, so drop us a line any time.
*Some experts will tell you that Google doesn’t provide a how-to book about search marketing. While that is technically true, Google does provide websites with updates on algorithm changes and how to build a successful online presence. Check out these links: Google Webmasters Help & Google Webmasters Blog