Title tags are part of meta data, which is a piece of website code that tells search engine spiders about the information contained on a web page. Meta data also includes a meta description and, though few experts use them, meta keywords. These days, on-page keyword integration in live text is much more relevant than a list of meta keywords in the code. Today, I want to share three tips for creating great title tags. These recommendations come from Google and respected SEO sources. First, though, let’s review where title tags show up for the end user.
Your website’s title tags will show up as the blue text in search engine results pages, like in this image. The title tag here is Modern Dental Practice Marketing.
Title tags will also render in the page tab of your browser and as the name of the bookmark, when a user bookmarks your page.
Three Tips for Title Tags
- Length of 70 Characters or Less, Including Spaces: Google will only read the first 70 characters of your title tag, and fewer than that will show up in a browser tab. For this reason, a common standard is: Keyword Phrase | Company Name.
- Different on Every Page: Because a title tag is supposed to provide the topic of a page’s content, every page of a website needs an original title tag. Google tells us to do this, as do all of the SEO resources I trust.
- Must Contain Keywords: While your meta description may or may not feature keywords, your meta description certainly should. The keyword phrase in the title tag must be the same topic used for the body text on the page. For instance, a page on dental crowns might have the title tag “Dental Crowns | Dallas Dentist.”
Need SEO Help?
If your dental practice needs copywriting, SEO, website, or marketing help, call the experts at MDPM Consulting today: 972-781-8861, or email us at [email protected].