If you searched a hundred different sources, you may find a hundred different answers to the question, what really matters most to your search engine optimization (SEO) rankings? The differentiation isn’t due to uncertainty; on the contrary, Google (the world’s leading search engine) is pretty clear, albeit fairly extensive, about what constitutes the best online strategies for higher SEO. The truth is, many companies and webmasters are simply overwhelmed with trying to keep track of Google’s weighty updates. To help you get a clearer picture, we take a look at three of the most commonly asked-about SEO factors and whether or not they actually matter.
1. HTTPS is important to your SEO rankings.
True: Websites that have “https:” at the beginning of their URLs as opposed to just “http:” have an extra layer of security known as a Secure Sockets Layer, or SSL. Any website or webpage that asks for sensitive information, such as personal or credit card information, must have this extra security. However, even everyday websites can benefit greatly from ensuring that all of their traffic is secure. Not only does it give visitors peace of mind, but Google has been counting SSL security as an SEO ranking factor since 2014.
2. Meta descriptions are the most important SEO factor.
False: There was a time when keywords and meta-descriptions ruled the field of SEO, but that hasn’t been entirely true in quite some time. However, despite their lack of direct impact on SEO, meta-descriptions are still important. They allow you to give readers a good reason to click on your website when it shows up on search results pages, which counts a lot towards catering your SEO to the user instead of the search engine.
3. Updated sitemaps impact your SEO standing.
True: Your sitemap is a list of all of the pages on your website that search engines can crawl, analyze, and rank among relevant searches. If you are constantly adding new content (by blogging regularly, for instance), then the new content will rank faster if you submit an updated sitemap. However, rather than submit a new map every time you add a blog, a good content management system or webmaster can make sure your sitemap is automatically updated and submitted with every new page.
Besides automated sitemap loading, SSL security on every site we build, and custom-tailored content and meta-descriptions, we go the extra mile in every service we provide to our clients! If you’re unsure what to do or where to start to take your SEO marketing to the next level, then email MDPM Consulting at [email protected], or give us a call at 972-781-8861!