While we believe focusing on strong, original content improves search engine optimization regardless of what changes the new year brings, there are still changes you may need to make to help prepare your practice. In 2017, experts say we can look forward to a greater reliance on voice search and mobile devices from users. Do you have a website that is ready for a growing reliance on these two technologies? What can you do to prepare?
Increased Use of Voice Search
Voice search has become more and more popular with users. Because voice searches (along with smartphone searches) tend to be phrased as questions, they are a major factor regarding the use of long-tail keywords. Each year, voice search technology improves and becomes more reliable and, as a result, more popular. How does this impact you? If you don’t implement long-tail keywords organically and correctly, then voice searches may overlook your practice. If you have questions about long-tail keywords and how to make your website friendlier for voice searches, give us a call.
More Mobile Use Than Ever
Each year, we tell our clients that users are going to rely more and more on smartphones for online searches, and every year we’re proven right. In fact, mobile use for online searches outpaced desktop use for the first time in 2015.
If your website isn’t mobile-friendly, then users may become frustrated. In addition, lack of responsiveness and mobile friendliness can now mean lower rankings. If you don’t have a mobile friendly site, let us know. You may benefit from a redesign or possibly a new site. Our team can work with you to help optimize your website and ensure that when people view your site on their phones, they find it both attractive and easy to navigate.
Need a new and better website, or want to learn how you can become a noticeable online presence? Do you have questions about online marketing strategies or SEO? We can help! Send MDPM an email: [email protected], or give us a call at 972-781-8861. Talk to our team today!