In a typical day, you can meet with patients who bring many different smile and oral health concerns to your practice. When we build websites for our clients, we can make sure the different services they offer are represented with informative pages, and that our website content highlights the range of care available to patients. With that said, a client may want to put more effort towards promoting a specific focus. One of our clients, Dr. Stewart, has enjoyed SEO success from a general website for his office. However, he wanted to make sure he was reaching people in his area who were seeking help with issues regarding snoring and sleep apnea. In this situation, we were able to help by creating a microsite to reach people who struggled with these problems. If you are preparing to offer a new service or focus at your practice, or if you want to increase awareness for a particular approach to dental care, we can help you concentrate your marketing with your own microsite!
What Can I Do With A Microsite?
You can use a microsite to promote any service where you feel you stand out, or an area where you would like to grow your business. You can build your microsite around the following areas:
- Sleep apnea
- Dental implants
- Single-day crowns
- Invisalign and other orthodontic appliances
- Cosmetic dental procedures
- Emergency dental services
- Laser dentistry and other dental technology
- Or any other area where you feel you demonstrate expertise
How Dr. Stewart’s Microsite Helps Him
When you visit Dr. Stewart’s general website, you can learn about the different types of care that patients can receive. Thanks to this site, and the original content we continue to produce for him, people in his area can have an easy time finding him if they are looking for cosmetic dental work, restorative treatment, or general preventive services. To help reach people who are struggling with snoring and sleep apnea, we created a microsite for Dr. Stewart that exclusively covers topics relevant to these issues. The pages and content on the site only speak to these areas, and the keywords, links, and meta information are all geared towards putting him in contact with people in his area who look for information online regarding snoring or sleep apnea.
What Makes A Microsite Different From Your Regular Site?
If your dental office offers many different services, you want to have a website that covers all of these treatment options. After all, if people have no way of knowing that you provide a certain service, it will be tough for you to book appointments with people who want to arrange it! Because of this, your regular site can have more pages, and more links, that introduce people to the care you are ready to provide. Your microsite can leave out information about general and preventive care, cavity treatments, and any other area that is not directly tied to what you want to promote. With this narrower focus, you can devote more site space and attention to boosting SEO for a more specific set of search terms.
How Can A Microsite Affect Your SEO?
A microsite can be particularly useful to you if you want to promote a certain procedure, use of technology, or focus at your practice while still emphasizing your general services. Creating a new space for online marketing can help you hone in on the right potential patients without losing visibility as a general practitioner. This can help your overall SEO in some ways – for instance, having a second site gives you more opportunities to share links. It also gives you space to establish yourself as an expert in the subject of your microsite, which can make the site more appealing to visitors.
One of the biggest benefits to the microsite is that it can create more separation between a specific focus, and your overall practice. In other words, rather than seeing it as a means of boosting your general site’s SEO, it can allow you to approach online marketing in a different way that can specifically benefit your goals for that part of your practice.
Reaching The Right People With Your Microsite
As with a general website, your microsite should be attractive, modern, and easy to navigate. In fact, you can use the creation of this new site to implement technical upgrades that make the space more attractive, and set it apart from competitors’ sites. You can use your pages to establish your interest and experience in this particular focus, to make your expertise clear. For Dr. Stewart’s sleep apnea and snoring microsite, we feature pages that familiarize people with sleep apnea and its effects, while also outlining the advanced support they can receive at the practice. For website content, we can select topics that feature long tail keywords and specific issues a person who snores or struggles with sleep apnea might face.
Using A Microsite To Support Your Goals For 2020
The new year is less than three months a year, making this a great time to think about your goals for your practice in 2020. With a microsite, you can build a more effective SEO strategy around reaching certain achievements you set for yourself. A microsite can help you promote new services or new technology that you are introducing at your practice. It can also be used to help you stand out in a particular area, like cosmetic dentistry, if you have struggled to attract patients interested in smile improvements. You can also create a microsite to take advantage of changes in local dental services. For instance, if a specialist office has relocated or closed, you can create a microsite to give you a quick SEO boost in that field, and connect with patients who need to find a new provider. As is the case with general online marketing, a smart approach to digital marketing with a microsite can help you connect with the right people, and grow your practice!
MDPM Consulting Can Help You Reach More People With A Microsite!
Is this the right time to add a microsite? If you are looking for an opportunity to stand out in a certain area, if you want to promote a new service, or if you are trying to respond to new opportunities, MDPM Consulting can help you see the advantages to creating and maintaining these sites. We work with dental offices throughout the country with different needs, and different focuses. Our commitment to quality, organic SEO efforts can help you stay visible on search engine results pages, and attract new patients to your practice! For questions, or to set up an appointment, please call MDPM Consulting today at 972-781-8861!