Seasonal marketing efforts can be effective at stimulating patient interest at a time when your practice might have fewer appointments scheduled. It can also help you make sure a promotion is widely seen, so that it can have the desired effect of helping you promote yourself. You can safely assume that when it comes to an effective seasonal marketing strategy, timing can be critical. As part of our commitment to help you maintain better SEO through smart website management, we can provide support for your seasonal marketing! That can mean spreading the word on your website and social media platforms about ongoing patient specials, but it can also mean making sure that important information is shared at the right time. As part of our commitment to online marketing, we can provide end-of-year updates for your patients about the importance of using dental benefits that expire at the end of the year. In fact, we can even produce a special insurance reminder packet you can rely on to make this information clear, and readily available to people who come to your practice.
How Can Seasonal Marketing Benefit Your Practice?
Generally speaking, many smile concerns can be relevant throughout the year. With that said, there are several advantages that come with seasonal marketing you should consider. One is that certain holidays, like Halloween, can make people think more about cavities, or their kids’ dental health needs. People anxious about looking their best during holidays like Thanksgiving and Christmas can become more receptive to information about cosmetic dental work. With our online support, we can help you consistently put out new website content and promotional posts, which can be tailored to the time of year. We can also help you inform people about specials, giveaways, or contests that you arrange to help promote your practice.
Your Digital Platforms Make Seasonal Marketing Easier
With the right SEO support, your website can be an effective tool for seasonal marketing. We can keep your site updated, provide you with design improvements, and use a combination of organic and technical SEO to keep your links in prominent spots on Google search results pages. Because of this, you can be confident that seasonal or short-term information will be seen by the right people!
Because digital marketing does not require delays for the printing and mailing of material, it can be easier for you to begin a promotion. With that said, you can safely assume that your competitors will also rely on their online platforms to make seasonal posts. This is another instance where your year-round commitment to better SEO can help you, as your links can have a built-in advantage when it comes to where you are ranked on Google pages, and on other search engines.
Seasonal Marketing And Patient Reminders
At the end of the year, many people will be faced with the prospect of either using their remaining dental benefits, or losing them. We can provide you with an insurance reminder packet that will help you ensure that your patients are thinking about this as the holiday season begins. Because the final months of the year can be filled with holiday activities and family events, people can easily let their available dental benefits slip their notice. With the right promotional efforts, you can encourage people to think about their remaining benefits, and make sure that they use them before they miss out on their chance to do so.
We Can Create Timely Content To Help You Reach More People
Seasonal marketing can help you promote specific specials, but you can also use timely posts to share more general information, and see to it that it reaches more people. The holidays can provide plenty of opportunities to do this. When people think about Halloween, they can start to think about candy – sharing new content about the need for dental checkups, and the threat of sugar, can be exactly the encouragement someone needs to make an appointment. During the summer, reminders about pediatric dental appointments can be more effective, as it can be easier for parents to bring their children in for an exam.
Not every post needs to be rooted in the time of year. After all, dental health is important at every point on the calendar! With that said, staying active with online marketing can help you take advantage of both general and seasonal posts, and see more value from your website.
Your Social Media Activity Can Play A Big Role In Successful Seasonal Marketing Efforts
Your website is a great resource when you want to reach new people, share information, and offer updates to your patients. You can also rely on important benefits from your social media platforms, particularly when it comes to seasonal information. When your social media profiles are current, and your patients are paying attention to them, they can be great resources for sharing updates about adjusted holiday hours, special promotions, and other seasonal matters. They can also help you spread more general information, and create new opportunities to promote links to your website.
As part of our overall goal of boosting your SEO, we can help you enjoy more successful social media activity. We can even provide regularly updated content you can share! These posts are visually stimulating, and allow you to comment on major holidays, seasonal events, and more, while also continuing to promote the importance of keeping healthy teeth.
Talk To MDPM Consulting Today About Using Seasonal Marketing To Support Your Practice
MDPM Consulting is ready to help you see real benefits from seasonal marketing! Because we offer consistent support when it comes to SEO matters, we can help you stay visible throughout the year. When the time comes to share seasonally-tailored information, that support can make it easier for you to post important information, and ensure that it is seen! We can also help you produce more effective patient reminders, and broadcast any patient specials or giveaways that you arrange. If you are ready to learn more about how our SEO efforts can help you with seasonal marketing, please call MDPM Consulting today at 972-781-8861.