Every year our approach to SEO (search engine optimization) and content marketing evolves, as it should. With 2016 quickly coming to a close, what can we expect in 2017? How will marketing trends change, and what should your practice do to keep up? Understanding the way these trends are expected to evolve is crucial for maintaining your ranking and continuing to reach people online.
When you add content to your website, whether in the form of new pages or frequent blog posts, Google will crawl and index your site. With quality content, you can potentially gain a greater ranking. As a result, we expect more businesses and practices to create more content, which can then be shared on social media. However, this doesn’t just mean more is better, your content needs to be original, well-written, and related to your practice. Otherwise, you not only fail to reach potential clients, you could end up hurting your rankings instead of improving them.
Document Your Content Marketing Strategy
First, you need a content marketing strategy. Without one, you’ll have a more difficult time knowing how to target potential clients. However, you’ll also need to carefully document your strategy, as well. Documentation allows you to better assess what methods are working and which ones need to be altered. Doing so can make your online marketing strategy more efficient and more likely to draw people to your practice.
The key is understanding your audience. Who do you hope to attract to your practice? What patients would best benefit from your services? Once you narrow down who your audience is, make sure your content targets them. With greater personalization comes a greater likelihood that these groups will take notice and, hopefully, schedule a visit.
We’re Here to Help!
Remember, if you need help with content marketing strategies, we’re always here for you. We can answer questions, address concerns, or even help you come up with a plan tailored specifically to your business needs.
Need a new and better website, or want to learn how you can become a noticeable online presence? Do you have questions about online marketing strategies or SEO? We can help! Send MDPM an email: [email protected], or give us a call at 972-781-8861. Talk to our team today!