We often advise our clients to maintain a regular dental blog. Doing so can offer a number of benefits to their dental practice and is a solid part of any successful online marketing strategy. In today’s blog, we’re going to look a little more closely at the benefits of maintaining a dental blog.
Reaching Your Patients
When you write blog posts, you create content for current and potential patients to see. For potential patients, you have a great way to showcase your expertise in a variety of dental subjects. For current patients, you can address common questions and issues they frequently encounter. As you share your posts on social media, you can help remind your patients that you’re available to see them (and that they should go ahead and schedule that checkup and cleaning). You can stay connected with your current patients, and help form connections with new ones.
Patients aren’t the only ones reading your blog, Google’s bots will crawl and index each page, which means they constantly assess your local keywords, links, and content. Doing so can help you enjoy a higher ranking, making the addition of new content on a regular basis an integral part of your online marketing strategy. As for how often you should blog, there is no set time, but many experts say around four times a week and 16 times a month can lead to optimal SEO benefits.
Ready to Start Blogging?
We can help! We understand that your team may not have time to dedicate to writing and posting original, well-written, and error-free posts. However, we have a team of dental copywriters ready to create original content that reflects your approach to dentistry. Our team can write and post your content, and also share them on social media for you. If you have any questions or concerns, simply give us a call!
Would you like to learn more about blogging? Ready to help expand your online marketing plan? We can help! Then contact us today and let us help! Send an email to MDPM Consulting at [email protected], or give us a call at 972-781-8861!