Have you ever visited a bad website? You know when you do, the navigation is difficult, the design woefully outdated, and often it’s almost impossible to view on your smartphone. A bad site means poor user experience, which means no one is going to stick around and learn about you or your services, and they will definitely be less likely to make an appointment. What can you do to improve user experience?
One very important to step is to ensure you have a mobile-friendly site. This means that when people visit your website on a smartphone or tablet, they see a version that is simpler and easy to navigate on different devices. If you don’t have this option, people will have a very difficult time visiting your pages on a phone and may simply elect to try a different practice’s website (and services). We can let you know if you have a mobile-friendly site and if not, we can discuss options for a redesign or a new site.
In the past, many practices embraced having large, unwieldy navigation, showcasing dozens of pages covering a range of topics. Now, many businesses and practices are moving towards smaller, simpler navigation, topping out at six or seven pages. In addition, many are choosing to stick with the hidden navigation often seen on mobile sites. After all, if mobile is the future, it makes sense that even desktop websites would eventually take on the mobile look.
Thing move fast online. Before you know, certain design elements can become outdated and if you don’t change your site, then people may assume your outdated design means an outdated practice with outdated treatment options. In 2017, we’re seeing dark design esthetics, images dominating homepages, and a cleaner overall look with no clutter. If you have questions about updating your design, then please contact our team today!
Do you have question about improving user experience with your website? Then let us know so we can help! Send MDPM an email at: [email protected], or give us a call at 972-781-8861. Talk to MDPM Consulting today!