At MDPM Consulting, we understand the link between quality content and search engine optimization (SEO). Taking the time to provide a regular flow of quality content can help improve your reputation, attract leads, and improve your website rankings. However, if you don’t take the time to notice what content is working and what is not, you could be doing a lot of work for little gain. What content works?
The Importance of Content Marketing
When you add content to your website, whether in the form of new pages or blog posts, Google’s bots will crawl and index the information. This process can help you climb in rankings, as Google views your site as an up-to-date resource on dentistry. Proper keyword placement, link building, and local SEO can be used to optimize your content further.
Taking Time for a Little Audit
Sometimes, a practice can routinely add new blogs and web pages but not see any changes in their rankings over a period of six months to a year. This may be due to poor content. If the content you’re adding isn’t well written, original, and optimized with proper keyword usage and links, then you may not be receiving the most from your new pages or blog posts. Taking time to audit your content can allow you to better understand what works and what doesn’t. Remember, even the giants benefit from this process. In fact, according to one article, in 2009, the Microsoft Office Online content team found that out of ten million pages of content, over 3 million had never even been read, leading them to remove those unnecessary pages and rethink their approach. You don’t have to fly blind. In fact, we insist that you don’t!
We can Help!
Whether you’re creating your own content or our copywriters and designers are providing it, you should still consider an audit. Remember, MDPM Consulting is here to help! During the audit, we will look at whether or not your blogs are being read; how much of your content, and which content, is generating leads or sales; and compare how often your website is being visited with how many leads are being created. Based on the results, we can help you create clearer content, as well as incorporate strategies that will help increase your chances to attract new leads and help your practice grow.
Need a new and better website, or want to learn how you can become a noticeable online presence? Do you have questions about online marketing strategies or SEO? We can help! Send MDPM an email: [email protected], or give us a call at 972-781-8861. Talk to our team today!