What do you know about NAP? This stands for name, address, and phone number. These are a part of your business citation, the information that search engines use to determine your company’s authority and to help direct people to your webpage. That’s why it is absolutely crucial that your NAP matches and is accurate on all web listings, across the board, not just on your website.
What’s Included in Your Citations?
Your citation contains all of the information necessary to contact you or your business for information or appointments. This could include email, website addresses, and more. However, there are three components that are vital, as we mentioned in the above paragraph: your name, address, and phone number.
How Does This Impact Local SEO?
Search engines like Google look at citations to assess a company’s authority. If you are missing one or more of the big three (name, address, phone number) then you only have a partial listing, which affects your ranking on a search engine results page. In addition, your listings must be accurate everywhere online. Your website, social media pages, local listings, all need the same information.
Can You Update Listings?
You can update your listings yourself. For example, you can use online tools, such as BrightLocal’s CitationBurst. However, this can be an ongoing task and not something you do once and call it a day. Instead, why don’t you give our team a call? We can make sure all of your online listings are uniform and updated with the correct information.
Do you have questions about your citations, SEO, or updating your information online? Contact MDPM Consulting today and let us get started on your online business citation listings! Call us at (972) 781-8861 or email us at: [email protected]. We’re here to help!