For people searching online for a dentist in your area, your website will be the first introduction to your practice. You want a good design that is pleasing to the eye and easy to navigate. Believe it or not, color is a major factor in your website design and your logo. What do you need to know about color and web design?
How Does Color Affect Our Feelings?
Did you know that color can help influence our mood and perceptions? Recently, researchers at the Chonbuk National University in South Korea measured people’s heart rates as they were exposed to certain colors. The results found:
- Reds, yellows, and oranges increased heart rates
- Greens, blues, and purples lowered heart rates
In short, warm colors excite us while cool colors calm us. Knowing this, we should be very particular about what colors we select for your practice logo and website.
What Color Should A Practice Consider?
How do you want patients to feel? What moods would you like your website design to instill? As the study shows, certain color schemes can influence our feelings. If you want to grab a patient and fill them with excitement about your services, consider leaning toward warmer colors. However, if you prefer people feel calm and relaxed about your practice, try cool colors and earth tones. The right color scheme can help to subconsciously inform potential clients about you and your practice.
Is There Really A Wrong Choice?
No, there are no wrong colors for your website. Remember, the goal of the website is to introduce you and your practice to potential patients. Choose the scheme that fits your practice philosophy, decor, and preferences, and you will have made the right choice. Not sure where to start? Our team of designers are happy to discuss options and help you decide which colors best suite your overall brand.
Want to learn more about the psychology behind color and how it impacts your brand and overall web presence? Give us a call at (972) 781-8861, or send us an email at [email protected].