Do you currently operate your own dental website? If so, then you should be familiar with the importance of SEO, or search engine optimization. The goal, simply put, is to make sure that when someone in your area searches online for the services you offer, your practice/business/company shows up as the first result, or on the first page of results. So how does having a blog help, and what exactly does a blog do? In many cases, much more than you might think; particularly when it comes to building your online presence.
3 Reasons to Consider a Dental Blog
- Informs Patients: Posting regularly to a blog keeps your patients and readers informed about your latest procedures, the latest dental health news, specials, discounts, office milestones, community events, and more. In addition, you can introduce new team members and address commonly asked questions/concerns in a public, but informal, forum.
- Creates Shareable Content: Consistent blogs also give you a chance to reach current and potential patients online. When your current patients share content on Facebook, Twitter, or Pinterest, others can see the posts, learn more about their dental health, and contact your office to schedule an appointment. In addition, content that is shared, commented on, and liked on social media can improve your SEO rankings.
- Boosts SEO: Along with social networking, a blog offers a number of other ways to improve your SEO ranking. Google’s algorithms look for sites that offer new, original, correct, and useful content, and then award them higher spots on relevant search results pages. Posting at least four times a week can be a great, consistent source of original content. Blog posts should also consist of relevant links that lead back to your site’s service pages, which drives traffic towards the services you offer and choose to advertise most.
Are you ready to take your dental practice’s web presence to the next level? Do you have questions about effective SEO management and consulting? We’re here to help! Give Jill a call at (972) 781-8861 or send us an email at [email protected].