Last week, Google caused waves that are still resonating with the creation of Alphabet, which will become the parent company of Google and its conglomerate of other businesses. Since the announcement, you might wonder how the change will affect your SEO efforts. Tailored to match contemporary Google standards, today’s SEO strategies could become irrelevant if these standards were to change. The good news, however, is that Google’s top brass, as well as numerous independent experts on SEO management, assure us that there will be little or no impact on the effectiveness of current SEO practices.
Some Things Remain the Same
“The more things change, the more things remain the same.”
And that’s exactly what the execs at Google want you to keep in mind. Entities that utilize Google’s search engine optimization standards can rest assured that — when it comes to online marketing — most contemporary SEO best practices will remain the same.
Google’s search engine has become so large that the term is now officially a verb, synonymous with “conducting an online search.” Google CEO, Larry Page, clarified in a statement that Alphabet will become an umbrella company for the many companies under Google’s flag. Google and its entire suite of products (i.e., Google Maps, Google Analytics, Google Drive, etc.) will still remain under Google’s name (after all, changing such a large and widely-recognized brand name would be inadvisable, to say the least).
How to Make Sure Your Online Marketing Efforts Stay Relevant
In the bigger picture, Google’s creation of Alphabet and what it will mean for the rest of the world remains to be seen. As anyone experienced in search engine optimization knows, though, names are not the only thing Google is fond of changing, which is evidenced by the massive number of constant updates to its results algorithms. But that’s what we’re here for: to stay on the cutting-edge of what’s new in the SEO world, making sure you’re website is up-to-date and keeping you informed along the way.