Does your practice have a Facebook page? What about Instagram or Twitter? With so much going on in your office, you may begin to wonder what’s the purpose of a social media account? Well, being active on one or more social networking accounts can have benefits for your practice, from improving SEO to attracting new patients. Your social media can do a lot of good!
What and When to Share
How active to be on your accounts is up to you, but many people recommend sharing content regularly. Our clients always share their blogs on their social media accounts, as well as comics, fun tidbits, and other content related to dentistry. We also recommend using your accounts as a way to be active in your community. You can share blog posts about community events, or just remind people about upcoming activities, festivals, or other happenings in your town. Remember, social media is a unique way to connect with people!
Potential SEO Benefits
While it’s not a massive impact, being active on social networking accounts can have benefits for SEO. Google takes into account businesses that share content that is often liked, commented on, retweeted, and so forth. For them, this indicates a company with a satisfied customer/client base.
Attracting New Leads
When your patients like or share content, then people in their circles can see your content. They may then see your website and hopefully, decide to see you for their oral health needs.
Do You Need Help?
Not sure what to share or when? Need help staying on top of your social media pages? We can help! For clients with a monthly SEO package, we have a free kit ($99 for those without a monthly package). The kit comes each month and contains several posts to share, many of which can be personalized. They can also be shared on multiple platforms. If you have any questions, then please contact our team today for more details.
Do you have question about operating an active social networking account? Then let us know so we can help! Send MDPM an email at: [email protected], or give us a call at 972-781-8861. Talk to MDPM Consulting today!