Also called a procedure site, a dental microsite is a mini-website that focuses on just one topic. If you want to boost your cases for sleep apnea and snoring treatment, cosmetic dentistry, implant dentistry, Six Month Smiles, Invisalign orthodontics, or sedation dentistry, a microsite is a perfect adjunct to your dental marketing plan. It will not only expand your online presence and SEO for strategic keywords, but a microsite can also act as an online brochure for patients interested in learning more about your special services.
How do microsites help a dentist’s marketing plan?
Google tells us, in the company’s blog for webmasters, that marketers should become experts in their field. To dentists who want to corner the market for targeted keyword phrases, the road to becoming an expert is lined with Internet real estate. You will need more domains with more original content and more overall Internet presence for your areas of expertise. Microsites fit this bill perfectly.
What topic should your dental microsite cover?
A dental microsite usually consists of about 10 pages of original text, and it can include a blog, as well. The most popular topics right now are:
- Sleep Apnea & Snoring Treatment
- Invisalign or Six Month Smiles
- Dental Implants
- Sedation Dentistry
- Cosmetic Dentistry
- Family Dentistry
- Private Dental Plans
- Specialty Dentistry (ie: Oral Surgery, Orthodontics, etc.)
For more tips about Internet marketing, or for a personal consultation and complimentary website review, call MDPM Consulting today at 972-781-8861.