A “free website analysis” is kind of a vague term. We know it’s free, and we know it’s a test of a website, but what is it testing, and why? Do you need a website analysis? The answer depends on whether you’re happy with your website, and also on what the analysis results will tell you. Before any analysis, and before purchasing a new website, dentists should define their goals and objectives. Determine what factors need to be analyzed and altered.
Dentists who dislike their website’s design – either because it’s antiquated, template-looking, or just plain ugly, would need a design analysis. This would require the tester understanding your business, brand, target market, and personal preferences for color and style. A designer can also tell you what emotional reactions certain colors evoke. This is beneficial in building a website that accurately represents your vision, mission, and philosophy. Blue, for instance, represents science, medicine, and technology, in most cases. Green, on the other hand, conveys holistic, natural, and comfortable.
Dentists who dislike their website’s usability would need a UX, or user experience, analysis. A professional web designer who understands user experience will evaluate a website’s user-friendliness. He will look at the navigation, page layout, where buttons are, where links lead, where content is placed, and what elements stand in the way of human intuition, in relation to the navigation of your site. The UX expert knows where people look on a website, where they go to find information, and how to make functionality fit common human preferences. A complex or scattered navigation, for instance, can make users feel lost and frustrated.
When SEO results, including Google rankings and site traffic, are poor, an SEO analysis should be conducted. This will involve looking not only at the pages of a website, one by one, for original content, links, keywords, and metadata, but also off-site, at Google Analytics, Webmaster Tools, local listings, social profiles, and other incoming link sources. The website SEO analysis should include evaluating keyword selection and rankings for those keywords, then the implementation of those keywords in links, on-page text, headings, and incoming links. The assessment should also include looking at traffic data, which pages are most popular, what the bounce rate and time on site are, and where people are leaving the website. Any number of solutions can be implemented based on the findings, but the key to success is continued analysis of Google Analytics and rankings, every few months. SEO is an ever-evolving world that requires continual assessment and revision of strategy.
Making Improvements to Your Dental Website
In some cases, a website with clean code can be altered for improved visual design, usability, and SEO. We can analyze your site to determine whether it needs to be rebuilt or simply updated. However, sometimes a website’s code is messy (yes, code can be messy), or the site is simply outdated. In these situations, a rebuild will require less time and expense, and have more benefits with design, UX, and SEO. If you’d like an analysis of one or all three of these issues, give us a call at MDPM Consulting today: 972-781-8861. Visit our main site for more information about dental websites and SEO services.