What Is SEO?

mdpm what is seoIf you have an online marketing strategy, then you’ve probably looked at search engine optimization  (SEO). However, if you ask ten people what SEO is, you’re likely to receive ten different answers, some more positive than others. So, what is search engine optimization, and what does MDPM Consulting think of SEO?

What Do Others Think?

A web developer may not put too much emphasis on these strategies. Companies with outdated ideas may insist on stuffing your copy with simple keywords and links. Marketers may believe SEO is vital for your company’s success, but may not have the most up-to-date information. But what does MDPM Consulting think?

What We Think

While we agree SEO is important, we have different ideas regarding how to implement a successful search engine optimization strategy. We realize that SEO is actually a number of different strategies, all working together to improve your rankings on online search results pages. While there are certain things every search engine optimization strategy needs to include, such as accurate contact information or organic links/keyword placement, there is no “one size fits all” plan.

We believe that in addition to long tail keywords and organic link placement, a good strategy should also include an active social media presence; accurate citation listings; a focus on local search engine optimization techniques; and unique, original copy for your website and/or microsites. We think the exact strategy also depends on a number of factors, including the type of business you operate and your clientele.


Does all of this seem confusing to you? Then give us a call. We employ a team that understands SEO and strives to stay on top of the latest developments and updates from Google. We can answer your questions, address your concerns, and help you create a strategy uniquely tailored to your business or practice. Give us a call today and let us know what you think!

Want to learn more about search engine optimization? Can’t decide what strategy is right for you? We’re here to help! Call MDPM Consulting today at 972-781-8861, or Email us at: [email protected].