SEO stands for search engine optimization, a term that refers to the strategy intended to make a webpage rank high on search engine results pages, or SERPs. Since Google is the giant of search engines, dentists should look to Google for advice on search engine optimization. In the company’s blog for webmasters, we learn that original content, incoming links, targeted keywords in live text, headings, and links, longevity of a website, and other factors contribute to organic SEO. Pay-per-click SEO is another story.
What’s the difference between natural and PPC marketing?
- Natural, or Organic, SEO
The tactics listed above, original content, etc., contribute to a solid, white-hat SEO strategy. With natural SEO, you invest in content and online real estate (websites, blogs, microsites, social profiles, articles) that will remain yours long term. Therefore, organic SEO is an investment that grows over time. This makes it very valuable and economical. In fact, a strong online marketing presence can increase a dental practice’s value when it comes time to sell.
- Pay-Per-Click SEO
Just as the name implies, pay-per-click advertising costs money each time an ad is clicked. Google Adwords is by far the most popular PPC advertising avenue. In short, you fund an account that is debited a pre-determined, agreed-upon amount of money each time your ad is clicked on by an Internet searcher. The ad shows up for keywords you specify, and each keyword has a cost.
Dollar for dollar, organic SEO will yield better results, longer, than PPC marketing. For more tips about Internet marketing, or for a personal consultation and complimentary website review, call MDPM Consulting today at 972-781-8861.