Often when we’re working with a client, we may be asked, “What kind of photos does my site need?” Images are a major component of your web design and esthetic. By including well-done, high quality images, potential patients are more likely to see you as a professional and a business they want to be a patron of. However, poorly taken/cropped or dim photos can reflect badly on your practice. So today, we have a few tips to help you take the best photos of your team, your office, and your patients and — ultimately — put your practice’s best foot forward online.
Tips for Taking Photos
There are several different kinds of photos your website may require. You may need portraits of you and your staff. You may want candid photos of your team working, photos of your patients, or pictures of your dental office. Here are a few tips to help you take high quality and usable photos for your dental website:
- If within your budget, hire a professional. The images are of a much better quality.
- Use a nice camera with the highest resolution possible.
- Use natural light; avoid camera flashes or fluorescent office lighting.
- Use landscaping for office pictures; portrait mode is for portraits only.
- Don’t crop out part of the subject; there should be space on, above, and to the sides of a portrait shot, and space all around a full body shot.
- Make sure the background is a solid color if you need to crop out the subject.
- Coordinate; matching uniforms look more professional in staff photos.
- Research! There are plenty of guides online about taking professional looking photos, such as this HGTV article.
- Consider contacting a local real estate agent and asking who they use. Real estate companies tend to use photographers who take great photos and offer a fast turn around time. In fact, one of our clients, Dr. Brent Cornelius, did this. You can see the resulting images here. Beautiful, right?
A banner photo for your website’s home page must be formatted correctly. Photos for website banners should be at least 1920 pixels wide with high resolution. They will be used in a landscape format and the subjects of the shot should be framed as such. The aspect ratio will be super wide, up from 3:1 to 5:1. Below we have two examples, one done correctly and the other not.
In this photo, even at a very wide aspect ratio, the picture is still visually appealing. It is definitely more crowded when cropped, but you can still see the ground and sky, which gives you a sense of space.
In this photo, you can see that once cropped (even to 3:1), it starts to become just a wall of texture and color. Without the ground for reference, distance becomes difficult to discern.
When is it Okay to Use iPhone Photos?
Although smartphone cameras are becoming more and more advanced, they still tend to have lower-quality sensors, which leads to grainier images, especially in low light. If you have no choice but to use a phone, then we suggest:
- Using the highest resolution possible and making sure the phone isn’t on a default low-resolution setting
- Checking the mode of your phone (landscape/portrait) and making sure you’re using the proper one for the photo you need/website space you’re trying to fill
Want to learn more about quality web design? Have questions about using original, professional, or stock photography for your dental website? Send MDPM an email at [email protected], or give us a call at (972) 781-8861.