With a new year comes a chance to alter and expand your online marketing strategy. With that in mind, we would like to use today’s blog to focus on microsites. When should a dentist consider adding one? What makes them different from a regular dental website and what SEO benefits do they offer? Simply out, what makes a microsite so great?
Microsite vs. Dental Websites
A dental website focuses on your entire practice, including your staff, office details, and your full array of treatment options. A microsite has a more limited focus. Instead of all of your treatments, you discuss only one. For example, we have clients with smaller sites dedicated to implant dentistry, Invisalign, and sleep apnea. The dentist can then highlight his/her expertise and training in these areas.
How does this help search engine optimization? First, the new site is another opportunity to blog and employ local keywords and link building strategies. In addition, when someone searches for a specific service in his/her community, the searcher will be more likely to find your website. If he or she sees you have advanced training and expertise in this area, then the person will be more likely to schedule a visit. If you have an area of expertise you can’t adequately focus on with your general website, or if you’re looking for a way to rank higher on a search engine results page, then consider adding a smaller website.
We can Help!
First, we can look at your online marketing strategy to see if you benefit from one. Then, our team will work with you to create a custom-made website that shares a similar design as your main website. If you need, we can also create multiple microsites, some clients have one, two, or even three different microsites. If you have any questions or concerns about SEO and website design, then contact our team today.
Do you have questions about expanding your online marketing strategy? Looking for new ways to help your practice grow? Then contact us today and let us help! Send an email to MDPM Consulting at [email protected], or give us a call at 972-781-8861!