It seems like every few months the world of SEO panics as people try to decipher what changes Google has made to their algorithm. While sudden changes can be scary, the fact is, as long as you maintain a content-based strategy, most of these changes tend to actually help, rather than hurt. What makes original content so important?
Content and SEO
Google’s goal is to direct users to the most relevant websites. A focus on user experience also means ensuring the content is original and helpful. So, Google looks for websites with original copy, or regular additions of new content or recent updates. They look for sites that are mobile-friendly, but also have an active social media presence and positive reviews. With well-written and information copy, then Google is more likely to direct people to you and as a result, you’re more likely to enjoy an active social media presence and obtain reviews.
Keeping It Original
For your web pages, you should have original copy that is well-written and error free. Your blog should be the same, but also updated regularly. Each time you add a page or a blog post, Google crawls and indexes the information, which helps SEO. Using templated content or copying passages can end up hurting your SEO.
Blogging, Guest Blogging, and More
Looking for ways to add content? In addition to updating your site with new copy, add blog posts. Studies show that blogging up to four times a week or more can net the most benefits. You can also guest blog for other professionals. If you have any questions about creating copy, of if you simply don’t have time to create content yourself, then let us know! We have a team of talented copywriters ready to help, who can create pages and blog posts tailored to your practice and your unique approach to dentistry.
Do you have questions about creating new blogs and pages for your website? Looking for new ways to help your practice grow? Then contact us today and let us help! Send an email to MDPM Consulting at [email protected], or give us a call at 972-781-8861!