As a business owner you operate one, or possibly more, social media pages. These allow you to connect with current, and potentially new clients. But in order to do so, you need something to share. What should you share on social media? Besides the obvious, such as your blog posts, you have quite a few options.
Social Media and SEO
Believe it or not, operating an active social networking account can actually provide a potential boost to your SEO. A business or practice that operates a social media page that can “share” content, and receive “likes” is seen as legitimate and one a searcher may be interested in. In addition, people often check a business or practices’ social networking pages, so this provides an opportunity for you to present yourself as a professional worth scheduling a visit with.
What should you share? Here are some options:
- Holiday related pictures/articles
- Staff recognition (this week is actually Dental Assistant Recognition Week)
- Important events (American Heart Month or Oral Cancer Awareness Month are both perfect excuses to share related information)
- Office updates
- Answers to common questions patients ask
As you can see, blogs are far from the only thing you can share. To shake things up, you can even post the occasional humorous comic or anecdote.
Try Our Free Kit
If you don’t have time to find things to share, then talk to our team about our free social media kit which is available to all our current clients. If you have a monthly SEO package with us you qualify for this service, in which we provide a calendar every month with two items a week to share on various platforms, such as Instagram, Facebook, and more. We even have items that can be personalized for your office and team, so don’t miss out!
Want to learn more about the MDPM Social Media Kit, boosting your dental practice’s web presence with a custom website, SEO, and content marketing? Give us a call at (972) 781-8861 or send us an email at [email protected].