When Dentists Should–and Should Not–Use Facebook

Building a beneficial social networking presence for your (Dallas or Fort Worth area) dental practice takes time. You’ll need to invest in your Facebook account or hire someone like MDPM to do it for you.

That said, many dentists have unrealistic expectations of what Facebook can do for their marketing program. Understand:

  • Facebook wil not have much return on investment (ROI).
  • Facebook posts are not read by search engines like Google and Yahoo.
  • Facebook posts do not help with your website’s search engine rankings.
  • You will not get many fans who are not already patients of your practice.

If that busted your bubble, don’t stop reading yet. Facebook can be beneficial to your dental practice marketing if you’re interested in building a unique culture—an inviting, friendly, personal, relationship-building reputation.

In a recent USA Today article, Jeff Livingston of the Irving, Texas practice, MacArthur OB-GYN, hit the nail on the head. He said:

“If you go back two generations, doctors came to your house. They lived in your community. They probably went to the same church…what we’re really doing is going back and creating a more personal experience with technology.”

At Modern Dental Practice Marketing, we focus on community promotion and building relationships—real relationships—with the people whom you meet when you’re walking down the street; the people whom you meet each day. (Stole that from Sesame Street.) We leverage social networking, blogging, and Internet marketing as part of a local, personalized approach to community marketing. The Internet is planet-wide, and narrowing down your web presence to market to the folks in your area is quite a job. But it’s possible. And it works, when done correctly.

With realistic expectations, a practical strategy, and lots of work from the MDPM professionals, your dental practice’s social networking and community marketing can synergize to create an amazing, modern, and highly effective marketing strategy. And you’ll enjoy greater success.

We’re in the business to make dentists smile. Call 972-781-8861, or email [email protected], for a free marketing plan analysis and consultation. Dentists from Southlake, Tx to Frisco, Tx can schedule a face-to-face consultation after hours, for convenience’s sake. We also offer phone conferences for dentists outside of the DFW area.

It’s time you move past monkey and straight to success!