They are history. Google Tags, introduced about a year ago, were $25 yellow arrows that could be added to a Google Places listing to make it stand out among other listings. As of April 29, 2011, Google Tags retired. Why? Another product, Google Boost, performed much better.
Boost Ads allow targeted information to be highlighted, say a phone number or address, rather than just placing a yellow arrow by a listing. Boost advertisements are represented by blue (virtual) pushpins, whereas regular Google Places free listings are represented by red pins.
You write the ad text, and the blue Boost Ad will show up on Google Maps and in organic results. You pay when someone clicks your ad, so the fee is based on pay-per-click marketing. Google Tags was based on a flat fee of $25 per month. This is good and bad. If you get a ton of clicks but no conversions, you pay and don’t profit. However, if the clicks you get convert to clients, the ROI can be good.
You can still purchase tags on other than Google, including CitySearch and Superpages through PowerListings, formerly YextTags.
This video should help you understand Google Boost a little more: Google Tags.
At MDPM, we suggest dentists rely on solid organic listings instead of pay-per-click campaigns. The ROI can be much greater, in our experience. The key to making organic search marketing profitable is ensuring a high ranking. Our Internet marketing team includes SEO copywriters, programmers, designers, and developers who understand search marketing and dentistry. Our clients consistently report new patients and closed cases as a direct result of MDPM’s blog and website marketing strategies.
If you’d like to learn more about promoting your dental practice with a custom dental website or blog, call Jill today at 972-781-8861 or email [email protected].