Any practice owner knows that a website is vital for staying competitive in your area. Your online marketing strategy wouldn’t get far without one. However, there are a lot of companies out there offering dentists and other professionals cheap websites that use templated content. Unfortunately, the dentists that take them up on this offer soon find out that these templates can do more harm than good. What makes a custom website so important?
The Dangers of Template Websites
Being a templated, these often use the same designs for multiple websites, which can mean you don’t receive something unique. In addition, many of these designs are less-than-stellar to put it mildly. Many aren’t even responsive, so they aren’t mobile friendly which puts you at an SEO disadvantage right out of the gate. That’s not even including the copy! See, these websites will typically use the same copy for everyone. If you and ten other dentists obtain a site from them, you all get the same copy for every aspect of your page, with just minor changes for contact information.
Remember, Google looks at copy. Their bots crawl and index every page and blog post, rewarding original, well-written pages with higher rankings, and having duplicate copy as other sites can lead to lower rankings.
What Goes into a Custom Website?
We begin by talking to you. We want to know about your philosophy and our approach to dentistry. We want to know what kind of patients you see and what services you offer. All of this is used in the initial designs, which will of course change based on your thoughts and opinions. Your completed custom site should reflect your practice, something a template simply can’t do.
We can Help!
If you want a custom-made site in 2018, then give us a call! Our team can start working with you to create something unique and new, something you!
Do you have questions about creating a unique website? Looking for new ways to help your practice grow? Then contact us today and let us help! Send an email to MDPM Consulting at [email protected], or give us a call at 972-781-8861!