When creating a website, you’ll find a number of companies out there offering very inexpensive websites. However, there is one major catch: they tend to use template copy. In order to have a successful SEO strategy, you need original copy. In today’s blog, we’re going to discuss how original copy can help your website.
Content Marketing and SEO
We focus on content marketing because as Google updates their algorithms and makes changes to how they rank web search results, they always keep one thing the same: the focus on quality content. Each webpage and blog are crawled and indexed by Google’s bots, which look for original, well-written copy. When the bots find duplicate copy, the website tends to not rank as highly when someone searches for a service in their community.
Blogging and Website Copy
You want your website copy to be unique, even if you’re covering the same topics as other practices in the area. While you and your competition may both offer the same services, you don’t need the exact same copy. We can help! Our team includes professional copywriters, who can create original content for your website and blog. Each page will be optimized with link building, long tail keywords, and local SEO. When you add a new webpage or blog, Google again has an opportunity to crawl and index, which can help your position in a search engine results page for dentists in your community.
Again, we want to remind you that employing template copy has no benefit for your practice. Instead, you can find yourself ranking far behind other dentists in the area in a local search. In addition, the template copy you receive may be poor quality, as we’ve seen before when look at a new client’s old website. If you have any questions about SEO and content marketing, give us a call. We’re happy to talk to you and find out what your next step should be.
Do you have questions about content marketing? Looking for new ways to improve your online marketing strategy? Then contact us today and let us help! Send an email to MDPM Consulting at [email protected], or give us a call at 972-781-8861!