2015 is drawing to a close, which means a new year is right around the corner. How are you changing your business strategy in 2016? If you haven’t, we recommend embracing SEO, or search engine optimization. You’ve probably heard about it, but don’t yet realize how essential this is for the success of your business or practice. From attracting leads to improving user experience on your website, this can help your company grow.
Why Does Your Business Need SEO?
- SEO can be cost-effective: What does SEO cost you? Even without search engine optimization, you will need a website. Why not pay for a website that also incorporates the search engine optimization guidelines that Google looks for? The expenses are similar, but one offers you a chance to be more visible to people searching online.
- You can have a mobile-ready website: You’re at a meeting. Someone says, “Where are we going for lunch?” What happens next? Everyone gets out their smartphones and searches. Our phones have become the primary methods of searching online, which means a responsive website is crucial to your success. If you embrace SEO then you will have a mobile-ready site, one that won’t turn away potential clients searching for businesses like yours on their phone.
- Improves user experience: When Google sets the rules and regulations that award some companies a top spot in an online search they have one goal in mind: user experience. The sites that are easy to navigate and have original content are awarded a better ranking because they offer a better user experience. By embracing search engine optimization, you can create a responsive website with relevant content and links for your clients.
- You can attract leads: Search engine optimization can allow potential clients to discover your site through social media or searches on Google, Yahoo, and other popular search engines. These leads can help you find new patients or clients who may not otherwise know about your services.
- Your competitors use it: Search engine optimization has become so crucial because the web is now the first place anyone looks for a service or business. When was the last time you even opened a phonebook? This means other companies, namely your competitors, are taking advantage of these services. Don’t let your business rivals enjoy a lead with the visibility and rankings you could also obtain.
Do you have questions about your online marketing strategy? Interested in obtaining a responsive website for your dental practice? Then talk to your MDPM team today. Give us a call at: 972-782-8861 or send us an email: [email protected].