We hear this question quite a bit. “Why do we need SEO?” People seem to think that simply putting something on the web is all that’s necessary to attract interested parties. This is much like the delusion plaguing the main character in Field of Dreams, who kept hearing, “If you build it, they will come.” However, that’s not how search engines work. Websites like Google thrive on providing excellent user experiences, delivering people straight to the websites most likely to answer their queries. Search engine optimization, or SEO, simply helps your website become more likely to be noticed by search engines and recognized as a reliable source of information. We’ve taken time to address a few other common questions regarding search engine optimization.
Frequently Asked Questions About SEO
Question: Does social media impact my ranking?
Answer: Yes! Social media is an excellent way to reach out to both current and potential clients. When you share content that is in turn liked and shared by others, search engines notice that other users are satisfied with your company and your content, which makes the search engine more likely to rank your business higher on a search engine results page (SERPs).
Question: What is local SEO?
Answer: Local SEO is simply search engine optimization strategies designed to attract specific patients or clients in your community. An optimized local approach includes claiming and updating your Google business page, using local-based keywords, and making sure your NAP (name, address, and phone number) are accurate and up-to-date on all directories and listings.
Question: Is there a proper way to use keywords and links?
Answer: Yes. A few years ago, many people’s strategies involved simply stuffing as many keywords and links as possible. While this offered short-term gains, it also led to websites being penalized by Google. Instead, use relevant long-term keywords sparingly. These are typically in the form of a question that someone may search for, such as: “How do I brighten my teeth?” or “What is a short sale?” Links should also be organic and take the user to related pages on your website or blog. Include no more than 3-5 links, or keywords, on a page.
Question: Does content matter?
Answer: Yes. You can have a beautiful, easy to navigate site, and even one that is responsive to mobile phones and tablets, but if the content is threadbare, repetitive, or copied from other sources, Google and other search engines will notice. Your content should be unique and original and tailored to questions your clientele might ask, and other information they may be interested in. When you provide better user experience Google notices, because they also want to provide users with better experiences.