Have you ever heard of search engine optimization? SEO has grown increasingly necessary in a world where multiple businesses can compete for the same client base in the same community. This allows you to help improve your standing on a search engine results page. As a result, many business, even dental practices, need to be aware of and implement SEO strategies.
Directing Leads to Your Online Door
That’s basically what search engine optimization does. It leads them to your door. With long tail keyword placement, link building strategies, and consistent NAP (name, address, phone number) on your site and on your business pages, you make it easier for someone to discover you when looking for dental services in your community. Remember, Google is focused on user experience and wants to direct people to a source likely to answer their questions. Which means, as we will discuss further in the next section, you need to be content based!
Now, if SEO gets them to your door, content makes them stay. Your content is the pages, text, and images. Your text on your blogs and webpages should be original and well-written. Your images should be relevant (and labeled, Google’s bots can only read text when they crawl and index, they can’t see images). In addition, nearly every one of Google’s recent algorithm updates has been content-based. If you’re focused on making a website with relevant and informative text that addresses your audience (potential patients) and is mobile-friendly with up-to-date design elements, then these updates not only don’t hurt you, they can potentially help your ranking!
We can Help!
Do you have questions about content-based marketing and search engine optimization? Then let us know! We understand that every practice is different, requiring different designs and approaches to blogging and social media. We’re ready to help you grow and to work with you to create a personalized online marketing strategy.
Do you have questions about search engine optimization? Looking for new ways to help your practice grow? Then contact us today and let us help! Send an email to MDPM Consulting at [email protected], or give us a call at 972-781-8861!