As a dentist, do you offer a blog as part of your online marketing strategy? While a dental website is crucial for improving SEO, a blog can provide a number of benefits and help improve your search engine optimization rankings. What does blogging accomplish? How do you write posts properly to draw in readers and boost your ranking?
Blogging and SEO
How does a blog help your SEO rating? First, Google ranks websites that contain original content higher. With a blog, you provide a steady stream of fresh content for your dental website. In addition, blogs provide a perfect opportunity to place links to your site and long tail keywords. Of course, to create worthwhile posts you will need to take a few factors into consideration.
What Makes a Blog Work?
Blogs should be accessible to your readers. Instead of large blocks of text, break up your post with images, videos, and bullet points. Try format variation, including quizzes or frequently asked questions. Instead of choosing keywords based on services or cities, you should add long tail keywords. These are typically in the form of a question, such as “How does teeth whitening work?” or “What causes toothaches?” Finally, you should include 3-5 links back to your website as a way to increase traffic. Remember, your links should always go to relevant pages and feel natural. For example, if you’re talking about teeth whitening, then link to your teeth whitening page.
How Often Should I Post?
If you only post once a month then you aren’t doing yourself any favors. Studies have shown that to maximize your chances of increasing leads and boosting traffic you should post at least 16 times, if not more, per month. These should be well written posts with original content, don’t reuse old posts as this can actually hurt your search engine optimization ranking. Done correctly, your blog can be a key component of your online marketing strategy.
Are you ready to take your dental practice’s web presence to the next level? Do you have questions about SEO? We’re here to help! Give Jill a call at (972) 781-8861 or send us an email at [email protected].