With the right commitment to organic SEO, your website can hold incredible value for your dental practice. In the simplest terms, SEO improvements help you reach more people by raising your rank on Google and other search engines. A successful online marketing and SEO strategy can call for improvements to your site content, technical updates to your pages, or even the building of a brand new website. It can also be important to think about site design. If your website design is older, it can appear outdated and unappealing to people who visit. It can also be poorly suited for people who try to navigate your site while using a mobile device. These problems can hurt your SEO, and lead to negative first impressions with potential patients. With that said, there is an important additional reason to think about making an update – you may need to implement changes to make your site design more inclusive. An inclusive site design can ensure that more people who find your website can use it without difficulty. In addition to creating a better space for people with disabilities, maintaining an inclusive site design can protect you from a potential ADA lawsuit!
What Does It Mean To Provide An Inclusive Web Design?
An inclusive web design is made to anticipate and accommodate the needs of all site visitors. When thinking about the look and layout of your web pages, as well as the presentation of important information, you want to make everything as accessible as possible. After all, your goal is to convince visitors to schedule appointments with your practice – the easier it is to review your site, the more likely someone is to move forward with arranging a visit. With that said, inclusive design is about more than convenience for the average site visitor. You should also have features in place that make your pages easier to visit and read for people who are affected by different disabilities.
Is Your Site Currently ADA Compliant?
Building an inclusive online space is important for many reasons. You do a better job serving the community when you are able to provide your information to people who are affected by physical or mental difficulties. You also avoid an embarrassing situation where someone has a bad experience, and calls out your website for lacking the kind of accessibility features that modern sites reliably offer. This leads to another concern – if your site design is not updated to address ADA standards, you could be served with a lawsuit! An ADA website lawsuit can be a scary problem to face, and it can reflect poorly on your practice.
We have helped many practices implement important changes to their web presence. As part of that support, we can talk to you about accessibility features that you might lack, and how they can be introduced. With the right support, you can be pleasantly surprised at how easy it is to create an inclusive site design for your pages!
An Inclusive Design Can Help You Connect With More People In Your Community
Your dental practice has an important role to play in helping people in your community stay healthy. This is something you should take pride in, and it is a reason we are proud to help dental practices connect with more people. If your website is currently hard for people with certain disabilities to use, you may have a difficult time reaching out to everyone in your community. It is important to be mindful of this, and to think about how your digital presence serves as an introduction to your practice.
An Inclusive Site Design Can Boost Your SEO
We recommend organic SEO marketing practices because they lead to valuable website improvements, better site content, and a boost in visibility that can be easy to sustain. While there are other reasons to make sure your website features an inclusive design, it should be noted that these updates can help your SEO efforts, and lead to more site traffic. Google and other search engines have become more sophisticated at analyzing links, and can effectively review matters like user engagement when establishing rankings on SERPs (search engine results pages). When you have an inclusive site design, you are more likely to keep people on your site, and that can have a positive effect on your rankings.
An inclusive design means more than just addressing the needs of people who might have disabilities and impairments. When recommending smart design updates, we can focus on the experience you currently provide visitors who locate you while using mobile devices. It is important to note that Google has moved to mobile-first indexing, which means they evaluate links on mobile platforms. If your site has layout or performance issues on phones or tablets, then you are doing a poor job serving people who use these devices, and your SEO can suffer as a result.
Unsure Of What Your Current Site Design Is Lacking? We Can Help!
While online marketing can be important to just about any business, it can be difficult to keep up with trends in site design and digital advertising while also maintaining a successful practice. When we take on new clients, we take the time to learn about them, their practice, and the community where they provide care. During a consultation, we can help you recognize what your digital presence currently lacks, and we can help you to understand what you can gain through organic SEO improvements. We have helped many practices in need of a new website, as well as those looking to make updates to their current site. We also provide important support through content marketing services, and by monitoring your digital activity to see how we can help you continue growing!
MDPM Consulting Can Provide Important Improvements For Your Website
The right website can do more than just help you connect with more people. During a consultation, we can talk to you about the importance of moving to a more inclusive web design, as well as the value that comes with organic SEO marketing. To learn how MDPM Consulting can help your practice thrive through better digital marketing, call our office today at 972-781-8861.