As a practice owner, you want your dental website to be perfect. Your dental website is often a patient’s first introduction to you and your services. However, in the pursuit of perfection, websites often languish, never completed, never live, and as a consequence, never helping SEO. In today’ blog, we want to discuss something that people often forget: Your dental website is not a work of art, but a tool that evolves in a constantly changing marketplace!
Don’t Be Afraid to Go Live
Often, a dentist is very hesitant to let the site go live. You may prefer to make another pass, tweak the copy, maybe change up the pictures. But remember, print is forever but a website is not and it was never meant to be! A website SHOULD change, significantly, every three to five years. Any staff changes, treatment updates, or new serves should be added to the website over time as well.
When you delay going live, you prevent Google from indexing your sites and improving your SEO. Online, you might as well be invisible. Instead, go live! Remember, we can always make changes and edits and will continue to do so as the marketplace changes.
Edits and Changes
Our company, and most other website companies, offer sites with user-friendly CMS. However, just because you can make changes yourself, doesn’t mean you always should! Instead of becoming bogged down with your site, why not focus on what you do best, dentistry, and let our professional copywriters and graphic designers make your suggested changes and edits. We always want to hear your questions and concerns, and we’re always ready and willing to changes and updates to your site for you, but don’t let your concerns delay your site’s debut and prevent SEO form taking effect.
Do you need something changed on your dental website? Then let us know so we can help! Send MDPM an email at: [email protected], or give us a call at 972-781-8861. Talk to MDPM Consulting today!