Category: Search Engine Optimization

Will Google’s SERP Changes Affect Your Online Visibility?

Thanks to a recent update to both paid and organic search results, Google’s search engine results pages (SERPs) have taken on a different look for desktop users. While some of these changes are cosmetic, they can add a new level of detail to the links provided in response to different queries. This is far from… Read more »

Optimizing Your Content For YouTube’s Algorithm

Wikipedia celebrated its 19th birthday this January. Not far behind it is YouTube, which will turn 14 years old in February. And for the longest time, Wikipedia was in the number one spot for organic visibility in Google’s search engine results pages (SERP). But like anything older, it should not rest on its laurels. Something… Read more »

How Does A Google Broad Core Update Affect Your SEO?

Will you be affected by Google’s latest broad core algorithm update? Earlier this month, the search engine announced that it was implementing another one of its algorithm updates, one that can affect all search results and topics. This is not a change in response to a specific issue, or one that is meant to correct… Read more »

SEO Trends For 2020 That You Need To Know

As the new year comes into focus, you may be taking stock of your successes last year and how you can build on them. Part of that tactic is exploring trends. Knowing what is bubbling up or around the corner can help you stay ahead of the curve and be in front of customers instead… Read more »

Reach More People With Smarter Online Marketing Efforts

The right approach to online marketing has been important for large and small businesses for many years. While the need to be visible and appealing in digital spaces has been a longstanding concern, the “right” way to approach SEO and online marketing has changed over time. Thanks to improvements in website technology, and a number… Read more »

More SEO Trends To Help You Promote Your Practice In 2020

The internet tends to be the first place people look when they want to find a nearby business or service, which makes it hard to overstate the importance of having a website that is easy to both find and use. When we approach SEO support for clients, we make quality site content a priority, as… Read more »

Are You Prepared To Enjoy Digital Marketing Success In 2020?

The start of a new year is a good time to reassess the strategies you use to reach people online, even if your current strategy has felt successful to you. Your approach to SEO can – and should – change periodically. This is partly because your practice can go through changes over time, but it… Read more »

How Keyword Optimization Fits Into Modern Digital Marketing

As Google and other search engines have made updates to their algorithms, they have become increasingly capable of recognizing websites that try to “trick” their way into better rankings. Thanks to search engine improvements, sites that once received high spots in important search terms because of heavy keyword and link usage have lost out to… Read more »

Why Your Site Needs To Provide An Inclusive Web Design

With the right commitment to organic SEO, your website can hold incredible value for your dental practice. In the simplest terms, SEO improvements help you reach more people by raising your rank on Google and other search engines. A successful online marketing and SEO strategy can call for improvements to your site content, technical updates… Read more »

How Online Reviews Fit Into Your Digital Marketing Plan

When someone in your area wants to find a dentist, they may start their search by checking the online reviews of practices in your area. If you want to have a real chance at attracting these potential patients, there are two issues you need to worry about:  a lack of online reviews, and negative online… Read more »