Have you looked to social media as a way boost the visibility of your practice? Are you relying on it to communicate with your current patients? While it can seem ever-present in our personal lives, you may have overlooked the ways in which a business profile for your practice can help you. With a business profile on Facebook, you have a way to share your online content more directly, and you have a way to encourage engagement with your practice, and your website. When your efforts turn into more clicks, and longer site visits, they can lead to better SEO for your webpage! We can help you understand the value of a social media presence, and we can help you figure out how to expertly manage your account activity! Read More
Category: Social Networking
Social Media Builds Awareness, Not SEO
If your business relies on a website (and let’s face it, who’s doesn’t in 2018?), then you’ve got to be tuned into search engine optimization. You need the infrastructure of your website to stay in tip-top shape so that search engines like Google show your business to those who are looking for it. A useful, easy-on-the-eyes website is part of your overall web presence, and so are social media channels. Free platforms like Facebook and Instagram contribute to your branding and presence, but not your SEO rankings. Does that make them less valuable or important? No. Here’s why: Read More
Creating A Plan For Your Social Media Activity
Are you taking advantage of your social media presence to connect with patients, and reach new people in your area? You might be surprised at how effective the right posts can be when it comes to supporting your practice. We have clients who make the most of their social networking efforts by letting us (and their patients) know how things are going at their practice. When you give people the opportunity to feel connected, they can feel more attached to your practice, and more comfortable recommending you to others. We can help you understand how the right social media posts, at the right time, can lead to beneficial results! Read More
What To Expect From The New Facebook Business Page Template
Your Facebook Business Page gives you another opportunity to be found by potential patients, and it gives you more opportunities to communicate with the people who already visit you. When your page is well-maintained, and you take care to share engaging, useful content, you can rely on social media to help you grow your practice. Facebook recently alerted users to an impending change to the Facebook Business Page template. When this change occurs, the services you can display. If you have trouble dedicating time and energy to your online activities, any change can be frustrating. Fortunately, we can help you make sure that your website, and your social media activity, are effective tools for supporting your practice. Read More
Trouble On Social Media Can Hurt Your Business
When your pages are used effectively, your social media presence can help you grow your practice, share important information, and help patients feel connected to you and your staff. While you can benefit from your social media activity, your practice can also be hurt when controversial posts are made on your page, or by employees. When controversy leads to negative reviews on your page, and your overall score is lowered, potential patients can worry because all they see is a lowered rating. Talking with your employees about smart behavior online, and being prepared for social media issues that might hurt your customer ratings, can help you protect your practice. Read More
Make Effective Use Of Your Social Media Presence
Your online presence is more than just your website, though your website is definitely important. By creating and maintaining an effective social media presence, you can create a link with your patients that allows you to provide them with updates and information in spaces where they are regularly engaged. These accounts let you share new information, or let people know about a change in your office hours, but they also give you a chance to create a sense of connection. By sharing behind-the-scenes activity, and introducing people to your staff, you can establish a more personal relationship with your existing patients, and look more attractive to people in your area looking for a dental practice. Read More
Build Your Consumer Community With Social
Social media present invaluable tools for businesses of any size. They are, essentially, platforms and marketplaces where your brand can freely associate with individuals. Depending on the nature of your business, you will have different goals for social media. While a social media influencer may wish to amass a large following, your social brand might focus on targeting a smaller collection of the right people. If you manage your social media channels well, you can build a consumer community that wants you to sell to them! Read More
5 Steps To Keep Your Social Media Presence Active
Social media connects the world, allowing us to stay in contact with distant friends, share news, and for businesses, create a link with clients and customers (not to mention all the SEO benefits). As a dentist, you also benefit from keeping your social media presence active. Let’s look at a few easy steps for making the most of your social networking accounts!
Do You Have Questions About Our Social Media Kit? We Have Answers!
Yesterday we took a look at how social media can help dental practices both big and small. Today, we would like to continue this conversation by discussing our social media kit. Can our kit help your practice maintain an active social media presence?
How Do You Make The Most Out Of Instagram?
Social media can be an excellent way to maintain a connection with your patients, improve SEO, and hopefully, gain some leads. But as a dentist, how do you make the most out of social media, specifically Instagram? Let’s look at how to share pictures, create the best hashtags, and let your social networking accounts help your practice grow!